Privacy Policy

Genelex (“we,” “us,” “our”) operates genelex.com. We publish educational content about Missouri sports betting, including sportsbook comparisons, bonus explanations, mobile betting guidance, and safer-play resources.

This Privacy Policy explains how we handle information when you visit our site, click affiliate links, or contact us. We’re an editorial/affiliate publisher—we do not operate sportsbooks, take bets, process deposits, or provide gambling services.

What we collect

Information you provide

• Contact details (if you email us): such as your name, email address, and whatever you write in your message.

Information collected automatically

When you browse genelex.com, we (and partners who help us run the site) may collect:

• Browsing and device data: IP address, pages viewed, time on page, referral source, approximate location (city/state), device type, browser, and operating system.

• Cookie or device identifiers: used for analytics, advertising measurement, and affiliate attribution.

• Affiliate tracking data: such as link-out events, UTM parameters, and click IDs that help us understand which content drove a referral.

What we do not intentionally collect

We do not intentionally collect sensitive categories of personal information (like SSNs, precise geolocation, or health data). Please don’t send sensitive data in emails.

How we use information

We use the information above to:

• Operate and maintain genelex.com

• Monitor performance, troubleshoot issues, and prevent abuse or fraud

• Understand what content helps readers most (traffic measurement and analytics)

• Improve our guides (e.g., sportsbook comparisons, bonus breakdowns, and safer-play explanations)

• Attribute affiliate referrals and measure the effectiveness of outbound links

• Respond to messages you send us

Cookies & tracking

Like most websites, we use cookies and similar technologies (pixels, local storage, and tracking parameters) to:

• Remember basic preferences

• Measure traffic and site performance

• Support advertising delivery or frequency capping (if ads are shown)

• Track affiliate referrals (so a partner can recognize that our content sent the visit)

Managing cookies

You can control cookies through your browser settings (block, delete, or limit). Note: blocking certain cookies may reduce site functionality or affect how ads/analytics work.

Opting out of “sale/share” (as defined by some state laws)

We don’t sell personal information for money. However, some state privacy laws treat certain advertising/measurement sharing as “sale” or “sharing.” To opt out, email us at [email protected] with the subject line “Do Not Sell or Share”.

Global Privacy Control (GPC)

If your browser sends a Global Privacy Control signal, we’ll treat it as an opt-out of “sale/share” where feasible.

Advertising, analytics & affiliates

Analytics

We use analytics tools (for example, Google Analytics-style services) to understand aggregate traffic trends—like which pages are most helpful or where readers drop off. These tools may use cookies or similar identifiers.

Advertising

We may run display advertising. Ad technology may use cookies to measure performance, limit repetition, or (depending on your settings) show more relevant ads.

Affiliate links

Some outbound links on genelex.com are affiliate links. That means we may earn a commission if you click a link and sign up or make a qualifying action with a partner. These links may include tracking parameters to attribute the referral. This does not increase the price you pay.

Sharing of information

We may share information in these situations:

• Service providers: hosting, analytics, security, and site maintenance vendors who process data for us.

• Advertising and affiliate partners: for measurement, attribution, and reporting.

• Legal/compliance needs: if required by law, court order, or to protect our rights and users.

We do not sell personal information for money. We may “share” limited data for cross-context behavioral advertising and measurement, as defined by certain laws.

Your privacy rights (US states)

Depending on where you live, you may have rights to:

• Access the personal information we hold about you

• Request deletion of personal information (where applicable)

• Request correction of inaccurate information

• Opt out of targeted advertising and “sale/share” (as defined by law)

• Appeal a denied request (in some states)

California (CPRA)

California residents may request: access/know, delete, correct, and opt out of sale/share. We do not use sensitive personal information for purposes that require a “limit use” mechanism.

Virginia, Colorado, Connecticut, Utah

Residents may request access and deletion, and may opt out of targeted advertising. Some states also allow correction and an appeal process.

How to exercise your rights

Email [email protected] with:

• Your state of residence

• The request type (e.g., “Access,” “Delete,” “Correct,” “Do Not Sell or Share”)

• The email address or identifier involved (if applicable)

We may ask for basic verification to protect your information. If we deny a request, you can appeal by emailing [email protected] with “Appeal” in the subject line.

Data retention & security

We keep information only as long as needed for the purposes above:

• Analytics data is typically retained up to 24 months

• Server/security logs are typically retained up to 12 months

• Emails you send may be retained as long as necessary to handle your request and maintain records

We use reasonable safeguards such as HTTPS, access controls, and regular updates. No system is perfectly secure, so we can’t guarantee absolute security.

Children’s privacy

Genelex is intended for adults 21+. We do not knowingly collect personal information from anyone under 21. If you believe a minor has provided information, contact us and we’ll work to delete it.

Third-party links & disclaimers

Our site links to third-party websites (sportsbooks, apps, and services). We’re not responsible for their privacy practices. Please review their policies directly.

Changes to this policy

We may update this Privacy Policy from time to time. We’ll revise the “Last updated” date and post the new version on this page.

Contact

If you have questions or privacy requests, email: [email protected]

Not legal advice

This Privacy Policy is for general informational purposes and is not legal advice.